With over a decade of experience working with Fortune 500 CPG Companies, Mission Field’s Founder/CEO Jonathan Tofel and Chief Operating Officer Carolina Sasson have received dozens of RFP’s with strikingly similar issues identified as root causes for the challenges of creating disruptive innovation within big CPG.

In this keynote, Tofel and Sasson begin with the premise that big CPG has the right to lead on innovations of all types. Actually, big CPG needs to lead on innovation, or else! Tofel and Sasson cover four mistakes to avoid and end with seven ways forward to activate disruptive innovation development within an organization.

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