Since its launch in spring 2020, :INCLUDED has driven unprecedented growth and amplification for its 500+ members in the consumer packaged goods (CPG) sector, delivering over $5 million in direct value.
Now that 2024 is in the rearview, we wanted to share a few quick thoughts that highlight pivotal changes and trends in the industry. Below, you'll find a mix of both broad and specific evolutions in the food and beverage market that are certain to influence the business environment in 2025.
2025 will signal a marked acceleration of AI in marketing as companies move past pilot purgatory and can scale models that create highly personalized consumer interactions, automate processes, and provide predictive data and analytics strategies.
Manufacturers and brands work to harness technology, reduce waste and introduce more planet-friendly packaging to deliver eco-friendly alternatives
February 23, 2023
Key industry players are focusing on reducing food waste by about 50% through the adoption of several methods to extend the shelf-life of food. Top companies are paying strict regulations on food waste. FDA supports the food industry regarding food safety, packaged foods, and clean labeling. In the coming period, food manufacturers are likely to develop smart technology that may reduce the wastage of food items.
Discussing packaging trends is something akin to talking about reincarnation—where something is reborn, reborn and reborn yet again. When it comes to packaging however, each new iteration brings more sophistication and promise.
North American food & agribusiness companies to be recognized for industry stewardship, sustainability and innovation
July 13, 2021
Rabobank is seeking nominations for its annual North America Leadership Awards, which recognize North American Food & Agribusiness (F&A) companies that excel in industry stewardship, sustainability and innovation.
The 26th annual report addresses unprecedented impact from the pandemic on new product strategy
June 9, 2021
Despite significant hurdles created by the COVID-19 pandemic, many new products managed to beat the odds and emerge as winners, making their way into shoppers' carts during unprecedented times and resulting in multiple $100 million launches. More than a quarter of the New Product Pacesetters launched in the fourth quarter of 2019 or January 2020 saw big performances, accounting for 51 of 200 Pacesetter products, with 27 in the food and beverage sector.
Leading retailers Ahold Delhaize USA Companies, Amazon and Kroger partner with IRI to support first phase of new program
May 12, 2021
IRI®, a fast-growing global leader in innovative solutions and services for consumer, retail and media companies, announced the launch of the IRI Diversity Advantage Program™ (DAP) to inspire and empower rising minority- and women-owned consumer packaged goods (CPG) companies to achieve positive organizational growth.
New IRI research finds that in 2020 the CPG industry grew 10.3%, with smaller manufacturers collectively capturing nearly one-third of that growth
January 28, 2021
New research from IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, found that small and extra-small CPG manufacturers’ and retailers’ own brands gained US market share over larger players during 2020. Of the CPG industry’s $933 billion of total US sales in measured channels in 2020, large manufacturers collectively lost 1.3 share points, or $12.1 billion in sales, to smaller players due to channel shifts, supply constraints and category shifts.
IRI anticipates that a significant proportion of consumers will get vaccinated by mid-year to the end of 2021
December 18, 2020
IRI’s latest report, “Anticipated Vaccine Adoption and Impact on CPG Industry,” explores the opportunities that retailers and manufacturers have to promote vaccinations, both as a physical destination where consumers can get a vaccination, and as part of overall wellness campaigns.
ON DEMAND: Broadcasting Live Session from New Products Conference: In this keynote, Tofel and Sasson begin with the premise that big CPG has the right to lead on innovations of all types.