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Entering a third year of the global COVID pandemic, shoppers and consumer packaged goods companies face issues of rising inflationary prices, supply chain disruptions and shortages of key ingredients or other materials.
With federal legalization looming, and a dazzling array of "infused edibles" on the verge of dominating the shelves, grasping the complex cannabis regulatory landscape and the intricacies of patents, trade secrets, and federal and state trademarks is essential to ensuring growth, fortifying assets, and nurturing future business opportunities.
Building through branding: Offering a diverse product portfolio, adopting CPG strategy can help brands succeed in traditional and dispensary retail channels.
When it comes to branding for cannabis-infused food and beverages, knowing who the consumer is—and what their needs are—is crucial to developing successful products.
Space Food Sticks sustained astronauts on the 1971 Apollo 13 and 1973 SkyLab 3 missions. Now the product is seeing new life as a THC-infused cannabis edible, settling into orbit across Colorado's dispensaries.
Rising diagnosis of celiac disease and non-celiac gluten sensitivity are also driving the demand for convenient, gluten-free options. According to a recent report, the gluten-free market is expected to grow at a healthy CAGR of 9.1%, with an estimated value of $32.39 USD by 2025.
With the pre-popped convenience of RTE popcorn offering a perfect medium for a range of flavors and toppings, consumers today are interested in flavor innovation—both familiar and unexpected—in the popcorn category.
IRI has announced last year’s most successful consumer packaged goods launches in its 2016 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.
Together, Nielsen and Label Insight will develop and maintain a CPG industry retail and consumer measurement capability incorporating food, beverage and non-food ingredients, nutrients and US government regulated product attributes.
The reasons for the steadfast confidence of African-American consumers are many and complex. To begin, despite the growing chasm between the very rich and the rest of American society, there are strong empirical reasons for African-Americans to believe that upward mobility remains achievable for them.