The Now Corporation, a biopharmaceutical research company, has purchased a 28% equity stake in the parent company of CellDration.

CellDration is a manufacturer and distributor of enhanced water products with a plan to share its functional water and eco-friendly packaging globally. Both companies will collaborate on the development of various line extensions, including flavored and CBD-infused beverages.

“An investment by The NOW Corporation will enable CellDration to break ground on its unique, state-of-the-art manufacturing facility and allow CellDration’s transition from single-use plastics to sustainable, plant-based packaging with control over its manufacturing, marketing/sponsorships, rollouts, and overall growth strategy,” said CellDration founder Rudy Byfield.

Having made previous investments in sustainable packaging technology, The NOW Corporation found CellDration to be a perfect fit, said CEO Ken Williams. 

“This investment will allow synergies with CellDration regarding expertise and a platform to launch our infused beverages, in addition to our psychoactive-infused beverage products, once our patent is approved for its delivery,” Williams said. “Everything rests with our patent attorneys at this point.”

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