Water beverages are flooding the market in a tsunami of new launches, and most are overflowing with better-for-you ingredients, such as vitamins and minerals, botanicals and nutraceuticals, plant proteins, and fibers.

Consumer expectations are a fast-moving target that influence innovation within the beverage industry.

According to Innova Market Insights research, three in five global consumers say that stories around a brand influence their purchasing decisions, with the main reasons why consumers want this information given as learning where the ingredients come from, understanding the product’s benefits and engendering trust in the brand.

The single-serving packet approach ensures that customers are guaranteed a consistent effect every time – all in an easy-to-use serving that’s useful for people on the go.

Edlong is one of the only flavor houses in the world to specialize in dairy flavors, while also catering to growing markets such as dairy-free, vegan, plant-based, organic, non-GMO and allergen-free.

The US retail market for dog and cat food ended 2018 with sales of $27 billion, up more than 4% compared to 2017, according to market research firm Packaged Facts and its report, titled, "Pet Food in the US, 14th Edition."

Coromega Max CBD’s next-generation therapeutic formula is scientifically crafted with CBD oil derived from industrial hemp along with MCTs for clean, fast-burning energy supporting enhanced mental performance, superior to current offerings.

At NPD we’re always analyzing how trends affect the food and beverage industry and if you talk to a - what shall we call them, “pot enthusiasts” — you’ll know food plays a major role when they use marijuana. This can be from how they ingest the marijuana to the munchies leading them to eat a variety of indulgent foods.

NEXTY winners represent the best of the best when it comes to the mission and values of the natural products industry. 

Here are five key factors influencing Mattson's product innovation work for its clients.