Theory Wellness, Inc. has expanded its Hi5 beverage brand with the launch of Hi5 Energy.
Starting on May 20, the newest addition of the Hi5 family will be exclusively available for purchase at Theory Wellness Massachusetts locations in regular and sugar-free citrus varieties. Later this spring, Hi5 Energy is also expected to roll out to the company's partner dispensaries in Massachusetts, as well as to its locations in South Portland, Bangor and Waterville, Maine.
Formulated using the same fast-acting, nano-emulsified cannabis as its predecessor, Hi5 Seltzer, the cannabis-infused energy drink delivers a rapid onset, helping to eliminate the waiting game that's characteristic of traditional edibles. Each can of Hi5 Energy contains 5 mg THC and approximately 80 mg of caffeine, which is roughly equivalent to a cup of coffee.
"Hi5's initial reception was very positive, met with a welcoming audience looking for a tasty, healthier alternative to alcohol,” said Brandon Pollock, CEO and co-founder of Theory Wellness. “But after surveying customers and asking what they wanted to see in this space next, we consistently heard the same answer: energy drinks. For a wide range of consumers, the demand for cannabis-infused energy drinks continues to grow, and we're excited to answer that call."
At its launch in March 2021, Hi5 seltzers represented a new product category in the East Coast cannabis market. One year later, the brand has seen rapid growth, selling more than one million cans in Massachusetts in less than nine months.