Rich Recovery™ creator Richard Petruziello said that “we are nearing $15,000 in contributions to the site, and we are now stretching our Indiegogo goal to $35,000 in order to create the new fruit punch-flavored drink as well.”

Prepared Foods takes a look at new better-for-you drinks and supplements introduced in October 2018.

The new 12-ounce Hemp Energy drinks will be available in late October and will include Kona Gold’s popular Classic, Sugar Free, and all new Platinum flavors.

Available in select retailers and online, the 16-ounce bottles have a suggested retail price of $3.

EMPACT provides safe energy, replenishing electrolytes, vital nutrients and branched chain amino acids (BCAAs) that help the body stay hydrated during physical activity, helps maintain muscle mass during exercise and weight management and support the development and post-exercise repair and rebuilding of muscle tissue and recovery. It is designed to provide a range of physical and mental enhancements that power its users through workouts, exercise and daily activities.

Like the other CELSIUS HEAT flavors, Jack’d and Orangesicle are thermogenic pre-workout drinks which feature the company’s proprietary MetaPlus formula, along with 2,000mg of L-citrulline and 300 mg of caffeine in each 16-ounce can. 

With no added sugar, and only 10 calories per 12-ounce can, Zola's Organic Sparkling Energy Waters deliver the caffeine equivalent of 1.5 espresso shots with 100mg of plant-powered caffeine from green coffee, green tea, and yerba mate extracts. Additionally, each flavor delivers plant-based antioxidants, providing a good source of Vitamins C & E.

The formula incorporates functional extracts of guarana, ginkgo biloba, and elderberry, and is sweetened by a low-glycaemic fruit extract. The non-caffeinated beverage answers a growing demand among today’s, health-conscious consumers who want to perform at optimal levels throughout the day, without the jitteriness, crash, and other drawbacks of caffeine.

With 85g of caffeine in each 11.5-ounce bottle, the new Core Power Coffee delivers a caffeine kick with a strong, bold essence.

The most common functions included immune support, increased energy, enhanced beauty, detox and improved cognition. Examples include a range of wellness shots by brands like Vive, Nootra and Brain Juice, and functional product lines by brands like Coffee Blenders, Tea Riot, and Beauty and Go.