energy drinks

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HITTING THE SHELVES

A Look at New Retail Sports & Energy Drinks Making a Debut in July 2021

This month's collection includes an energy drink for the mind and a beverage featuring milk-based hydration

July 22, 2021

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Prepared Foods showcases new ready-to-drink and powdered items for added energy, performance or recovery.

Perrier Energize

Perrier enters functional beverage category with a low-calorie caffeinated beverage

June 2, 2021

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Now available nationwide, Perrier® Energize is the brand’s first-ever line of carbonated energy beverages. The new drink is powered by the effervescent spirit of mineral water from France, and plant-based caffeine from organic Green Coffee and Yerba Mate extracts.

C4 Smart Energy Natural Zero Energy Drink

New performance energy drink is formulated for energy and focus support with plant-based energy & zero artificial sweeteners

May 26, 2021

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The release underscores the brand's mission to innovate and inspire by creating products that are accessible to all and maximize human potential. C4® Smart Energy Natural Zero contains zero sugar or artificial sweeteners, zero calories and zero artificial flavors, never compromising on taste.

Seacret Direct USDA-Certified Organic Energy Drink Mix

New energy drink mix contains organic-certified green coffee bean and matcha green tea

May 12, 2021

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Seacret Direct introduced ENERGY drink mix, Seacret ENERGY, which is a balanced, botanically sourced, vitality and stamina boosting beverage blend.

ZOA Energy Drink

Molson Coors Beverage Company to serve as exclusive distributor

May 5, 2021

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A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.

Pilotsfriend Energy Drink: Altitude

The drink contains ingredients that address digestion, inflammation, and immunity

April 14, 2021

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Pilotsfriend energy-boosting beverage, Altitude, is built around an 100% natural ingredients that have been crafted to provide an energy boost that is both distinct and long-lasting. A combination of Kola nut and guarana seed extracts provides an adequate amount of energy.

MTN DEW RISE ENERGY Drink

New beverage offers citicoline and caffeine for a mental boost and zinc to help with immune support

April 6, 2021

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LeBron James is an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar.

Red Bull Summer Edition Dragon Fruit

Consumers should expect a burst of red berries with a hint of plum and floral notes

March 31, 2021

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Red Bull® released 2021 Red Bull Summer Edition - Dragon Fruit. As with all Red Bull Editions, Red Bull Summer Edition Dragon Fruit will only be available for a limited time.

BevCanna to Launch Energy Drink Infused with Hemp Seed Extract

Beverage to be introduced under Anarchist Mountain brand.

November 16, 2020

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Launched in partnership with Naturo Group, the beverage will be sold under BevCanna’s flagship house brand, Anarchist Mountain Beverages.

BevCanna Launches Beyond Energy CBD Beverage Enhancers

Ingredients designed to promote energy, wellbeing and vitality.

November 6, 2020

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BevCanna developed the flavors, functional ingredients and formats of the Beyond Energy line based on the results of its recent North American consumer study.

More Articles Tagged with 'energy drinks'

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The Beverage Spectrum

The beverage category routinely generates a mountain of innovative new products. 2017 has been no exception. From plant-based beverages to kombucha to flavored beers, the beverage category is overflowing with cutting edge product development. Here is a snapshot of product innovations from the beverage category in 2017.

Posted: October 3, 2017

In partnership with Deerland’s Family First platform, a content series helping product marketers connect consumers with the science-supported health product solutions they seek, this webinar will provide you with the information needed to formulate and market products to address the unique needs of family-conscious, health-minded consumers in today’s complex landscape.

The challenge to food producers in meeting this demand is producing products that match the taste and appearance of the animal products they are replacing. Enzymes play a critical role in processing and formulating many of the foods we consume every day, and they can be utilized to enhance a number of aspects of plant-based foods, from flavor and texture—to aroma, appearance and more.