Laird Superfood introduced Protein Matcha, a line of instant iced matcha latte mixes available in Original, Strawberry and Lavender. Made with milk protein, lion's mane mushroom and electrolytes, the beverages provide 10g of protein per serving and build on the company's expanding dairy-based functional beverage portfolio.
SPYLT is expanding its limited-edition lineup with Banana Milk, a nostalgic take on the classic lunchbox favorite. The RTD beverage combines high protein, zero sugar and caffeine in a lactose-free ultrafiltered milk format, available exclusively through Amazon and TikTok Shop for a limited time.
Neuro has expanded its functional gum lineup with a limited-edition Watermelon Energy & Focus Gum. The launch reflects growing demand for convenient energy solutions that pair functional ingredients with nostalgic, trend-forward flavors in portable formats.
Polar Joe has expanded its Café Series with the launch of Polar Joe Espresso, an unsweetened protein coffee designed for consumers seeking customizable coffee beverages with added nutrition. The ready-to-mix product delivers 20g of protein and approximately 110mg of caffeine per serving while maintaining the brand’s focus on clean-label formulation and high-protein performance.
OIKOS is expanding its ready-to-drink protein shake portfolio with the introduction of Strawberry and Mocha Latte varieties. The new flavors reflect growing consumer interest in fruit-forward protein beverages and coffee-inspired formats, while providing 30g of complete protein, prebiotic fiber and no artificial sweeteners or flavors.
KA-EX introduced Creatine EAA+ Booster, a ready-to-drink functional beverage designed to overcome creatine stability challenges in RTD formulations. Featuring a patented push-cap system and a blend of creatine, amino acids, caffeine and electrolytes, the launch highlights ongoing innovation in performance-focused beverage delivery systems.
Pure Leaf expanded into the functional beverage space with the launch of Pure Leaf Mental Focus, a line of sparkling iced teas formulated with naturally occurring caffeine from black tea and added L-theanine. Available in Peach and Raspberry flavors, the zero-sugar beverages reflect growing interest in products targeting focus, cognitive wellness and everyday performance support.
PHX is expanding its functional beverage lineup with a new Pineapple flavor combining hydration, energy and zero sugar in a low-calorie format. The launch taps into rising demand for tropical, escapist flavors paired with clean energy sources like green tea caffeine.
FLRT enters the energy drink category with a zero-sugar formulation featuring 200mg of caffeine and added vitamins and minerals. The product reflects continued demand for functional beverages that support energy, focus and wellness benefits.
The brand adds two functional beverages to its growing RTD portfolio. The launches reflect rising demand for multifunctional drinks beyond traditional energy and hydration.