The new functional beverage is made with brain-boosting super nootropics, and is sodium and artificial sweetener free as well as vegan, non-gmo and gluten-free.

The new sugar-free, calorie-free beverage combines hemp seed oil, B vitamins, spearmint, and lemon balm with a dose of caffeine.

Power Burn has 5 calories, zero sugar and provides 160mg of natural caffeine from green tea and green coffee beans. It's packed with amino acids, more electrolytes than leading sports drinks and contains no artificial sweeteners, flavors, or preservatives.

In conjunction with the FLATLINER™ launch, Liquid CORE® is expanding an educational effort highlighting NIH and other studies that detail the brain-boosting and stress-reducing cognitive benefits from chewing, like enhanced memory recall. 

“New consumers are coming to the performance drink market as this category continues to grow beyond the sports market into the mainstream and an increasing number of Americans are making fitness and nutrition a priority,” noted Bill Meissner, Splash Beverage president and chief marketing officer.

Echelon comes in three unique flavors, each with a spicy kick from Capsaicin, an active component found in hot peppers.