- MARKET INSIGHTS
Simplot Food Group says its new Bent Arm Ale Beer-Battered Sidewinders “are sure to shape the future of fries.”
Patrons always are looking for fun, new specialty items, appetizers or exciting sides to add to their favorite entrée. Moreover, Simplot says its own 2103 proprietary preference tests show Bent Arm Ale Beer Battered Sidewinders have a new taste and look that consumers love.
Meanwhile, those attributes create “fun plating potential” and a profitable and distinct signature menu item for operators. Officials note that new appetizer-side offers tremendous plate coverage and natural dippability.