Brand further compliments chickpea and lentil offerings with expansion of on-trend snack line
January 18, 2017
Saffron Road is expanding its plant-based protein snack line with the addition of innovative new ChickBean Crisps – a baked snack made with high-protein lentils, yellow peas, garbanzo (chickpea) and sweet potato flours.
The new products include Special K Nourish® granola, Kellogg's Cinnamon Frosted Flakes™ and Pop-Tarts® coffee-inspired toaster pastries
January 18, 2017
Kellogg Company is launching more than 50 new products with innovations from its iconic cereals, new snacks and gourmet frozen food options. Each new item is created to specifically meet the diverse needs of today's grocery shopper.
The intrinsically healthy image of fruit has helped to drive the market forward
January 16, 2017
One of the key growth areas in the snacks category in recent years has been fruit-based snacks. Their share of global tracked snack launch activity recorded by Innova Market Insights has more than doubled from less than 8% to nearly 18%, over the past five years. This makes it the number three snacks sub-category overall after savory/salty snacks and snack nuts/seeds.
A variety of industry trends are responsible for an uptick in healthy snack options:
There is a growing preference amongst snackers for products that provide more healthful options than typical snacks.
"Free from" remains a top driving trend for healthy-ingredient snack sales, with allergen- and gluten-free claims the most popular.
Protein, bite-sized snacks, and innovative flavors are in high demand.
There has been an increase in the percentage of adults who believe they snack healthier, which has climbed to 30% in the last decade. Relatedly, younger Americans are more likely to believe they eat healthier than are older adults.
Finally, the term "natural" as a marketing tool may have to change if the US Food and Drug Administration adopts regulations concerning the term.