The new items are being launched by popular brands such as Trix, Cheerios, and Lucky Charms
December 11, 2023
General Mills offered a preview of half a dozen new cereals set to hit retail shelves in January 2024. The brands set to release new items include Trix, Cheerios, Lucky Charms, Reese’s Puffs, and Nature Valley.
"Maximizing pleasure and minimizing stress, as one Trendspotter put it, encapsulates the panel's picks for 2024," said Denise Purcell, vice president, resource development, for SFA.
As we venture into the culinary landscape of 2024, the food and beverage industry will reflect trends bubbling up from 2023. Even so, Imbibe still expects some transformative changes coming with a new year.
In 2024, expect brands to help consumers live longer, healthier lives; balance their needs for health and pleasure; and unlock new conveniences from technology. Here's a look at each area.
Every year, Innova Market Insights compiles its Top Ten Food & Drink Trends. The company's latest research shows that food price inflation and the need to cut back on expenses continue to affect consumer markets worldwide.
Functional foods and flavors continue to climb in popularity as such foods achieve just that: beyond providing nutritional benefits, they bring flavor, comfort, and excitement to the table. Among these, immunity-targeting products are in the forefront.
Gen Z’s dietary preferences are evolving. To appeal to them, diet and nutrition brands will need to embrace international flavors and cuisines. We predict growth in categories that successfully blend Gen Z’s desire for nutritious, plant-forward foods with their craving for authentic, internationally-inspired flavors.
Caffeine with added benefits, going back to basics in the plant-based category, complex heat from global peppers, and water conservation and stewardship are all among the food trends expected to rise in popularity across the industry in the next year.