In the past several years, dairy-based drinks processors have had to jump to stay ahead in a beverage market where plain old milk is not as enticing anymore. Ask a dairy processor why per-capita milk sales continue to slide, and the answer will be that there simply are a large number of other beverages consumers can choose to drink. With so many choices at the cooler, consumers are opting for those that excite, and new flavors are key.
The milk category has reinvented itself and is a major component of that wide span of choices. Today's products offer better flavors, more flavors, improved packaging and extended shelf stability, all making milk more fun. Another consideration in the drinks category is that many consumers are coming to the beverage aisle with a brand new set of nutritional concerns, including weight control and a desire to drink beverages with specific nutrients.