In the early 1990s, people paid more attention to the presentation and aesthetics of products. Thus, an assorted array of commercially manufactured pleated breads, rolls, iced cakes and pastries dominated the shelves. Eventually, convenience and availability played dominant roles in consumer choice.
Coming full circle, consumers again are demanding handmade, specialty baked goods. Artisan baked goods can be defined as handmade, individually shaped, baked items free of chemicals or additives, which contrast with mass-produced, commercial varieties sold in supermarkets. Local artisan baked goods shops deliver products based on the needs of clientele known to them personally. Cakes and pastries, particularly, are sold this way. Apart from the original recipes and gourmet flavors, even the pack size is chosen keeping the local customer in mind.