"While all beverages have their role in a marketplace with an abundance of drink choices," says Stephen R. Kay, vice president of communications with the International Bottled Water Association (IBWA), "consumers are choosing bottled water as a refreshing, hydrating beverage and as an alternative to drinks that may contain calories, caffeine, sugar, artificial colors, alcohol or other ingredients, which they may wish to moderate or avoid."
Contending that “too many kids hydrate themselves with calorie-burdened, sugary drinks,” and offering parents an easy option for avoiding those beverages, Nestlé Waters North America has introduced Aquapod, 11oz bottles of spring water designed for on-the-go consumption.