“Individual portions are the hottest trend in the dessert category,” says Bob Barry, vice president of sales and marketing at Atkins International Foods.
Many experts suggest that, like Badaracco, restaurant guests are more inclined to order smaller portions. “Season's 52, which offers individual servings of classic desserts at a reduced price, is having a record success in [dessert purchases],” informs Barry. “Current [dessert] sales for this concept are way ahead of most restaurant chains; smaller portions and some unique flavors give guests a chance to have that sweet ending to their meal.”