The U.S. halal food market is estimated at $17.6 billion per year by the Islamic Food and Nutrition Council of America (IFANCA). This growing market demand increases the importance for ingredient suppliers to become halal-certified and help food manufacturers reach this growing demographic.
Adding halal certification can help food manufacturers both reach the halal food consumer and differentiate their existing products, in a time when new product introductions are low. One ingredient supplier, ICL Performance Products LP, became halal-certified in February 2009.