August 2011/Prepared Foods -- Datamonitor, in its “Bakery and Cereals in the U.S. to 2014” report, found the market for bakery and cereals in the U.S. increased at a compound annual growth rate of 2.2% between 2004-2009, and the firm’s Product Launch Analytics noted nearly a 33% surge in new cereals released over the course of 2010, compared with 2009. The 377 total launches were the largest number of introductions in over five years. Cereal bars had similar results: the 550 releases in 2010 were 37% ahead of 2009’s pace.
For its addition to the Pebbles cereal family, Post Foods LLC added whole grains and the taste of caramel apple, to deliver a cereal with 100 calories, 8g of sugar and 10 essential vitamins and minerals per serving.