Consumers found an array of new beverages on shelves in 2012, with promises of health, an energy boost and even help with weight loss.
Coffee and tea have grown exponentially in recent years, and researchers expect that momentum to continue. A Markets and Markets report estimates ready-to-drink (RTD) tea and coffee market sales reached $69 billion during 2011. The firm predicts segment sales will reach $125 billion by 2017, while it grows at an estimated compound annual growth rate of 10.9% from 2012-2017. Although Asia-Pacific may be the largest market, study authors believe North American demand for RTD coffee, in particular, will rise “due to an increase in health awareness and ill effects of carbonated drinks.”