Consumers are trying to achieve an overall balance, in terms of indulgence and nutrition, by snacking on small-portioned, healthy foods throughout the day.
Concerns of rising obesity rates and health problems are growing, and public health messages urging better nutrition are everywhere. Many consumers appear to be heeding such messages.
Technomic’s latest “Snacking Consumer Trend Report” revealed the most up-to-date findings on consumer attitudes, behaviors and preferences for snacking occasions. It found that two fifths (40%) of consumers said that they’re snacking more on healthier items today than they did two years ago.