Probiotics have emerged from the dairy segment and have managed to find their way into a number of beverages.
Probiotics have proven a strong selling point in a variety of categories, notably in yogurts and, more recently, in drinkable yogurts. Nevertheless, the dietary fiber is expanding into other categories, and a pair of coffee introductions is the latest to showcase the functional ingredient.
Tipton Mills has added probiotics to its new Instant Coffee. With a suggested price of $5.49 for a six-pack or $32.49 for a case of 36, the instant coffee has been formulated with a special probiotic that can withstand heat and remain intact to fend off the bacteria and acids found in the stomach.