"This is a very desirable outcome, and we are extremely pleased with the smooth transition to our new ownership," said Natural American Foods CEO Rolf Richter. "We thank Peak Rock for their dedication to helping us establish a strong, well capitalized foundation that will allow us to focus on what is most important; making the highest quality honey products for our commercial and retail customers." 

Richter, who joined the company in July 2012 with more than 20 years of major food brand experience, led the company through its sale to Peak Rock and remains at the helm of Natural American Foods.  Richter is joined by additional new members of management who have also joined the company since 2012 to head the new leadership team.

Natural American Foods produces a full range of honey and commercial sweeteners for some of the world's best known food manufacturers and foodservice customers, as well as national retailers and distributors. The company's footprint is significant, with global procurement operations and on-site laboratory where its products are tested for quality and safety.

"At Natural American Foods, we pride ourselves on integrity in all that we do, including producing the highest quality products and upholding top standards in honey procurement and production, according to our vigilant compliance processes," said Richter. "As we look to the future, we will continue to evolve with new innovations and seek to work together with others to continually raise the bar on industry standards," he said.