Growth has been elusive in packaged soups in recent years, but 2013 saw soup makers willing to embrace unconventional approaches to jump-start sales.
Turning a single-cup coffee maker into a soup maker would qualify as unconventional, as Campbell Soup and Keurig teamed up with Campbell’s Fresh-Brewed Soup K-Cup Packs. Said to offer the “taste and experience” of Campbell’s soup in a “convenient snack that can be prepared at the touch of a button in Keurig brewers,” these packs will retail in the coffee aisle -- alongside other K-Cup products -- not in the soup aisle.