Jelly Belly Candy Company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor jelly bean.
Fairfield, Calif. -- When candy makers at Jelly Belly Candy Company set out to create the world’s first beer flavored jelly bean, the question was not how; it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly jelly beans took shape. The new flavor is now available in bulk and a single-flavor 3.5oz Grab & Go bag.
The flavor is packed in a golden jelly bean with an iridescent finish. Beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness. The aroma is mildly bready. While Draft Beer packs a flavor punch, it is alcohol free.