David Michael “Innovation Roadshow” showcases new product prototypes including Croitzels, Portable Tomato Soup and more.
In May 2013, the world met the Cronut, a trademarked pastry sensation that combined a doughnut and a croissant. In May 2014, David Michael & Co. used its annual Innovation Roadshow to introduce the next delectable sensation: the Croitzel.
The Croitzel combines the fluffy, flaky goodness of a croissant with the addictive and satisfying salty crunch of a pretzel. A true sensory experience, the Croitzel was demonstrated in two varieties: one filled with smooth, rich chocolate; the second was warm and savory, with a smoked ham and cheddar filling.