Snyder’s-Lance says new product-driven revenue in 2014 has doubled since 2013
Snacks manufacturer Snyder’s-Lance Inc., Charlotte, N.C., marked the first anniversary of its research and development center. Located near one of the company’s largest bakeries in Hanover, Pa., the new site already has fueled several new product introductions that are both innovative and in line with consumer trends, officials say.
Snyder’s-Lance says new product-driven revenue in 2014 has been double that of new products in 2013 (a new record for the company). They say it demonstrates the critical importance of research and development and an innovation pipeline. Meanwhile, the company’s new product efforts have spanned its entire core brand portfolio including Snyder’s of Hanover, Lance, Cape Cod and Snack Factory.