Aging is inevitable; the CDC projects of 70-75 million Americans in the 65+ age range by 2030—meaning roughly one fifth of the US populace is currently primed for healthy aging and enhanced quality of life. The perception of aging from being seen as a challenge to revived individuality opens the door to processors of nutritional support products that foster self-care and enhanced functioning.
Worldwide, the 65+ generation is proving more able and willing than ever to proactively turn to nutrition to help delay the onset of age-related decline in form and function. The goal for this still highly active demographic is to keep chronic health issues at bay and raise the general quality of life. After all, this was the generation that celebrated life in the form of free love and anti-establishmentarianism.