Today’s consumer has unlimited choice. At the same time, they commit less effort making decisions and demand their venues give them what they want, when they want it. Clearly the old model of “build it and they will come” is a dying concept.
Chain operators, which make up roughly half of all food prepared away from home, know this all too well. How do you win and can you do it alone? We believe that by combining resources, operators and suppliers dramatically increase their ability to win in this hyper-competitive market.