The line features over 300 products with more than 40 variations
Goya Foods launched its 'Better for You' product line, categorizing its current product portfolio in addition to new Goya products. The line features over 300 products with over 40 variations of low sodium and organic beans, organic olive oil, organic rice, brown rice, quinoa, chia, amaranth, frozen vegetables, fruits, coconut water, diet beverages, and low sodium condiments.
In 2012, Goya collaborated with the USDA and First Lady Michelle Obama to promote the MyPlate/ MiPlato campaign among Hispanic and general market consumers as well as with Mayor Bloomberg's Low Salt initiative.