Grapefruit fruit cups have traditionally been processed using heat pasteurization adding preservatives like sodium benzoate and potassium sorbate
The clean eating and clean label trend has changed the landscape of the grocery store, but some prominent items in the produce aisle have been previously overlooked.
Grapefruit fruit cups have traditionally been processed using heat pasteurization adding preservatives like sodium benzoate and potassium sorbate, and artificial colors to maintain shelf life and to keep fruit looking and tasting its best after processing. For the makers of true™ fruit® this was unacceptable.