Frozen takes on a classic summer treat, without the sticky fingers
Edwards® desserts launched a brand new flavor, S’mores Crème pie, available in multi-serve and 2-pack slices, to help retailers do dessert right this summer.
“We are excited to launch this new flavor, as s’mores is very on-trend and is one of the fastest growing dessert flavors,” says Jessie Joslin, director desserts & Asian snacks at Schwan’s Consumer Brands, Inc. “This new flavor will help drive consumers down the pie aisle outside of key holiday seasons.”
The pie starts with Edwards’ signature freshly baked vanilla cookie crumble crust, with a layer of smooth HERSHEY’S chocolate crème filling and graham-style cookie pieces, and topped with a fluffy, toasted marshmallow flavored meringue and decadent chocolate drizzle. S’mores is emerging as a top dessert flavor and the new S’mores Crème pie delivers the taste that Edwards consumers expect.
Earlier this year, Edwards released new packaging that celebrates the brand’s decadence and playful tone by featuring a new, modernized logo and food photography focused on delivering more appetite appeal.