The pendulum has swung the other way, and fats and oils are not only no longer under a hot light, they’re in the limelight. Manufacturers have been taking advantage of the cachet of healthful oils, especially olive oil, for a while.
Recent years saw this approach stimulate a shift toward incorporating such oils unhesitatingly into formulations. But now there is a growing trend to market products with such favored fats front and center and positioned as a raison d’être for purchase by the consumer.