Firmenich announces hibiscus as “Flavor of the Year” for 2019 based on the growing appeal of florals in food and drink, and the trend towards curiosity in consumption
Firmenich announces hibiscus as “Flavor of the Year” for 2019 based on the growing appeal of florals in food and drink, and the trend towards curiosity in consumption.
“Hibiscus is a beautiful and tasty choice for 2019; it’s natural, floral, and slightly tangy, and we know our customers will be delighted by this selection,” says Emmanuel Butstraen, president of Flavors. “This marks the seventh edition of our Flavor of the Year tradition, eagerly awaited by our customers to inspire them in developing products consumers will love.”