BonBon Swedish Candy Co. is expanding beyond confectionery with the launch of its first savory snack line. The new potato chips highlight how brands are leveraging regional flavor inspiration and premium positioning to broaden consumer appeal across snacking categories.
Snack brands are infusing protein, fiber, and prebiotics into indulgent snacks like chips and popcorn, catering to consumers seeking tasty experiences with added nutrition. New products from PepsiCo, J&J Snack Foods, Kraft, and Perfect Snacks illustrate this balance in better-for-you options.
The new plantain-based chips target demand for alternatives to traditional potato snacks. The launch reflects continued growth in globally influenced and better-for-you salty snacks.
Unique Snacks is rolling out a refreshed brand identity designed to modernize its shelf presence and support future portfolio growth. The update aims to align the brand’s visual system with its ingredient simplicity and premium positioning within the better-for-you snack category.
PepsiCo Foods US is updating its portfolio with a range of limited-time holiday products, from caramel- and cocoa-themed snacks to seasonal cereals. The offerings tap continued demand for festive, flavor-driven items as shoppers increase spending on seasonal food and snacks.
Kellanova has introduced several new Pringles flavors for Away From Home channels, including Hot Ones–inspired Classic Hot Sauce and Los Calientes Barbacoa. Smoky Bacon and Smoky Cheddar are also hitting convenience stores, with select grocery availability to follow.
The inaugural report highlights five key trends, from bold global flavors to better-for-you options and co-branded collaborations, shaping the $149B US snacking market.
The report identifies five key trends that are shaping snacking behaviors and influencing how consumers navigate an increasingly diverse snack landscape. While focused on the US market, the report also covers relevant global snacking trends and behaviors.
From smoky bacon and mesquite BBQ crisps to cinnamon-sugar puffs and jalapeño queso bites, the brand’s latest lineup offers bold twists to satisfy every craving
Pringles is releasing multiple new flavors of the iconic crisps including three smoky flavors and a bold sharp white cheddar, available at retailers nationwide in September:
From Diamond of California’s first pecan snack line to co-branded collaborations from PLANTERS, Dunkin’, and Blue Diamond, brands are expanding flavor profiles and formats to meet growing demand for convenient, flavorful snacking
August 27, 2025
Snack makers are rolling out a wave of new nut and trail mix products, from Diamond of California’s pecan snacks to Blue Diamond’s Cherry Slurpee Almonds. Co-branded launches with PLANTERS, Dunkin’, and others highlight how brands are leaning into flavor innovation and on-the-go convenience.