Investigation of HFCS in US Food & Beverage Introductions

According to new data from Mintel’s Global New Products Database (GNPD), there is a broad range of health-focused, on-package claims for new products in the food and beverage industry. Nearly 20 claims made the short-list for the more than 20,000 products launched in 2011, with those at the top of the list exponentially more frequent than some of the lower ranked claims. “No HFCS” for example, appears on only 2 percent of new product packaging, while fat and calorie focused claims appeared two to four times as often. The webinar will also examine brands that made the “no HFCS” claim but then switched back.

To put this data in perspective as it relates to F&B product formulation strategies moving forward, Lynn Dornblaser, Director, Innovation & Insight, Mintel, and Martin Concannon, founder and managing director of Lafayette Associates, will lead a 45-minute webinar that explores:
 

• Incidence of health claims on products by product, category, brand and company
• Performance of “free” versus traditionally formulated product varieties for key categories
• Use of caloric sweeteners, including HFCS, singly and in blends for new products
• Review of brands that made the “no HFCS” claim; however switched back

Can't attend live? Register to view the webinar on-demand!