Globally, food and drink launches containing microalgae experienced average annual growth of more than 40% during a recent three-year period. Trends in plant-based proteins from the sea—as well as new technologies to produce seafood without the sea—also overlap with our second 2024 trend, “Nurturing Nature.” Indeed, both seafood companies and technology innovators can be ocean guardians.

While natural and botanical methods of preservation have been in use for centuries, the modern food processing system has relied heavily on synthetic food preservatives, such as nitrates, benzoates, sulfites, sorbates, and others. 

Watch or listen to a Prepared Foods interview with ethnobotanist and contributing editor Kerry Hughes discussing the trending foods, beverages, and ingredients using botanicals featured at 2024 Natural Products Expo West.

“Our fans have always relied on our products for energy, but we knew there was also an opportunity to create a product that could give a mental boost and support focus," said Fabiola Torres, PepsiCo general manager and chief marketing officer, Energy Category.