Until January 2007, Chow, 46, was senior vice president and chief marketing officer of Sears, Roebuck & Co., where she led all aspects of the company's marketing efforts. Prior to joining Sears in 1998, she spent seven years at Information Resources, Inc., where she built top-performing client services teams and led the development of a consumer-packaged goods trade promotion planning tool for IRI customers. Chow began her career in 1986 at Johnson & Johnson Products, Inc. where she brought strong results and market share gains as a leader of several product lines.
"Joan Chow is a multi-dimensional marketer with a proven ability to lead across large organizations," said Rodkin. "She has in-depth experience in reaching consumers through a variety of marketing mixes and channels, as well as critical expertise in insights-driven marketing strategies. We look forward to Joan applying her knowledge and commitment to results at ConAgra Foods."