Located in Burton-on-Trent, Unilever produces non-branded flavorings to the chilled food categories as well as to the traditional culinary and snack food sectors. This is a Strategic focus area for Symrise and brings together a complementary customer base of existing and new accounts. With the acquisition, Symrise further strengthens its savory business by adding additional competencies and final recipes. Furthermore, Symrise achieves synergies by increased economies of scale in their own factories in Corby and Eye.
In 2006, Symrise launched its "taste for life“ program which has been successfully used to position itself in the market for flavors providing a "healthier taste.“ These include flavorings derived from natural products as well as ones which allow customers to significantly reduce the sugar, salt or fat content in their final products.