Lucas Darnell has been named vice president for Member Services. He previously served as senior director of Member Services. Darnell administers member retention and recruitment programs, plans and implements programs and events focusing on the frozen food industry’s distribution and logistics sector, and oversees affinity programs and revenue-generating initiatives. During his years at AFFI, he has served the Institute’s members in the communications, public policy and industry affairs departments. In his new role, Darnell will report to AFFI’s senior vice president of Financial Operations and Special Projects Linda K. Ziglar.
Darnell is a graduate of West Virginia University, where he earned a bachelor’s degree in English, with a concentration in grammar and creative writing and a minor in communications. He received from the American Society of Association Executives his Certified Association Executive designation and is a graduate of the U.S. Chamber of Commerce’s Institute for Organization Management.