"The number one request from our consumers is for low-sodium versions of the products they love most," said Jaya Kumar, chief marketing officer, Frito-Lay North America. "While consumers request low-sodium versions of their favorite products, they aren't willing to compromise on taste. The Pinch of Salt line still gives consumers great-tasting snack chips they want, but with less sodium than their original counterparts."
Depending on the Pinch of Salt product, sodium is 30-50% less than the original products. The Pinch of Salt product line fits strategically within Frito-Lay's health and wellness portfolio, which provides consumers a variety of options that fit into a healthier lifestyle.