February 8/just-drinks global news -- Heineken has confirmed a change of chief marketing officer at its U.S. division. Heineken USA said that Lesya Lysyj will assume the position at the end of this month. Joining the brewer from Kraft Foods, Lysyj replaces Christian McMahan, who announced his resignation in the fall but remained with Heineken USA until the end of the year.
McMahan, who has moved to become CMO for Touch Tunes, joined Heineken from Diageo in 2008.