The business of selling Oreo cookies and Trident gum is very different from what it takes to move Oscar Mayer lunch meat and Maxwell House coffee. So much so that processed foods giant Kraft Foods Inc. is breaking itself in two.
Illinois-based Kraft announced that by the end of 2012, it will cleave itself into a global snack foods business focusing on such brands as Oreos, Trident and Tang and a North American grocery business revolving around such products as Kraft Macaroni & Cheese and Jell-O.