October 11/Washington/Reuters -- A government regulator that is part of a working group concerned about junk food ads aimed at children will announce it is backing off some proposals for voluntary food marketing guidelines.
The interagency working group (IWG), made up of the Federal Trade Commission, Centers for Disease Control and Prevention, Food and Drug Administration, and the U.S. Department of Agriculture, said in April companies should voluntarily end all food advertising to children unless they were promoting healthy fare, such as whole grains, fresh fruits or vegetables.