April 2/Boston/Marketwire -- BzzAgent and SymphonyIRI Group announced social marketing, when used to build widespread consumer advocacy, generates an average sales lift of 6.7% for CPG brands. Companies in the analysis used BzzAgent's social marketing practices to build consumer advocacy and SymphonyIRI's Matched Market Analysis to measure the sales attributed to these programs.
The study is based on 11 social marketing programs conducted between 2010 and 2012 for a variety of food, beverage and personal care products sold nationally at grocery, drug and mass retailers in the United States. Although results varied by product category, food and beverage products saw an average sales lift at 6.3%, while sales for personal care products jumped an average of 7.2%.