April 30/La Jolla, Calif/PRNewswire -- Kashi has announced a big initiative to increase the company's availability of organic and Non-GMO Project Verified foods. By the end of 2014, all existing Kashi GOLEAN cereals and Kashi Chewy Granola Bars -- representing Kashi's biggest offerings -- will be Non-GMO Project Verified. Beginning in 2015, all new Kashi foods introduced into the market will contain at least 70% organic ingredients and will also be Non-GMO Project Verified.
"This commitment meets the ever-evolving needs of our consumers," says David DeSouza, Kashi general manager. "As one of the largest food brands in the natural and organic marketplace, we are in a unique position to make a sizeable, positive impact on the food system."