According to research from Mintel, some 42% of Hispanic men and more than half (55%) of Hispanic dads are the top decision maker on the purchases made in their household.
February 13/Chicago/PRNewswire -- While the Hispanic population is growing at a fast pace in the U.S. -- and with them their purchasing power -- it seems in the last few years much of the focus has been on Latinas, neglecting an equally important Hispanic shopper...Hispanic men. Indeed, according to latest research from Mintel, some 42% of Hispanic men and more than half (55%) of Hispanic dads are the top decision maker on the purchases made in their household.
Moreover, influence in the household also varies with age. Around half (54%) of Hispanic men aged 45-64 have the most influence on their household purchasing decisions, as do half (50%) of Hispanic men aged 35-44, versus 44% of those aged 25-34.