The public launch of the new branding will take place during the Institute of Food Technologists’ annual meeting and food exposition July 13-16 in Chicago. A new website (www.agropuringredients.com) is planned to launch this summer.

“Over the past four years, we have significantly grown our ingredients portfolio through selective acquisitions in the U.S.,” said Reneck Cayen, vice president of the business unit ingredients for Agropur Cooperative. “It became clear that, in order to serve as the best possible resource for our customers, it was time to take advantage of our synergies and present a unified vision.”