The sports nutritional products market in the U.S. is returning to form.
July 15/Rockville, Md./Press Release -- The sports nutritional products market in the U.S. is returning to form, according to "The Sports Nutritionals Market in the U.S.: Sports Drinks and Nutrition Bars," a recent report from market research firm Packaged Facts.
Packaged Facts estimates that U.S. retail sales of sports drinks will reach $7.4 billion in 2013, reflecting 6% growth. As was the case with many other beverage categories, the market for sports drinks lost some fizz in 2008 and 2009 as recession-battered consumers pulled back from a wide range of discretionary expenditures. By 2010, however, the recovery of the economy and PepsiCo’s revival of the Gatorade brand led to a rebound in sales in the sports drink category. Nutrition bars, similarly, have experienced improved performance since 2010, posting double-digit growth. Packaged Facts projects category growth at 14% in 2013, for sales of $2.6 billion.