Most consumers still source breakfast from home, according to a new report.
December 5/Chicago/Press Release -- Although major foodservice brands, including both retailers and restaurants, have been developing ways to capitalize on the breakfast daypart and bring in more customers during the morning hours, this increased operator activity has not necessarily had the intended effect. Most consumers still source breakfast from home.
Just 20% of consumers report eating breakfast away from home more often than they did a year ago, according to the "Breakfast Consumer Trend Report" by Technomic Inc.