Back to Nature Foods Company LLC has acquired the SnackWell's cookies and snacks business from Mondelez Global LLC.
December 30/Greenwich, Conn./PRNewswire -- Back to Nature Foods Company LLC, a portfolio company of Brynwood Partners VI L.P., has acquired the SnackWell's cookies and snacks business from Mondelez Global LLC. Terms and conditions of the transaction were not disclosed.
Brynwood VI and Mondelez Global LLC formed the Back to Nature joint venture in 2012 through an innovative structure, whereby Brynwood VI acquired operating control while Mondelez Global LLC retained a minority position in the new company. Back to Nature was one of the original natural food brands in the United States. Since the acquisition, Brynwood VI has effected a smooth transition of the business, accelerated new product introductions, and increased marketing focus.