Bartenders rank Grey Goose followed by Patron, Jack Daniels, Jameson and Absolut as the most popular spirits brands of 2013.
February 27/Scottsdale, Az./PRWEB -- MSS, providers of strategic solutions to leveraging influence at the point of purchase, announced results from the "2013 Popular Drinks Study" among bartenders in the United States. Category heavyweights dominate the top five list, as bartenders rank Grey Goose followed by Patron, Jack Daniels, Jameson and Absolut as the most popular spirits brands of 2013.
“Bartenders have a very good pulse on their consumers and the most popular brands in the on premise environment today,” said Kevin Moran, president of MSS. “While one can expect to see the industry leaders dominate the top rankings, what is really interesting is watching the emergence of so many new brands. Fireball for example wasn’t even on the radar last year and now ranks sixth. Or the Moscow Mule gaining traction and becoming a more popular cocktail over the past two to three years.”